I came across this video from Moz “Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday”. I thought it was a good short video on designing a page to cater to the needs of a web visitor. Too often, content is buried or scattered throughout a page. This video does a good job of describing how to easily and effectively lay out a page.
A couple of the key questions that should be answered and considered are:
- What is a web visitor searching for?
- What are other intentions of a web visitor? What priorities?
Based on the priorities, a web layout should flow from satisfying the primary intent first – at the top of the page. As the page scrolls, then, layout content accordingly.
Check out the video.