- Reach – How many customers or prospects would a feature/ development engage?
- Impact – What is the outcome/ results of a build? Would this drive engagement – feature/ user adoption? Drive revenue?
- Confidence – How likely would development have the effect on reach and impact?
- Effort – How many total man-hours/ weeks/ months would this development take? Remember to include hours for each resource across functions (i.e. product, front-end, back-end).
Intercom suggests teams add bands of scores to quantify each factor as best as possible. For example, to understand the factor of Impact, scoring can follow: “3 for ‘massive impact’, 2 for ‘high’, 1 for ‘medium’, 0.5 for ‘low’, and finally 0.25 for ‘minimal’”.