- Builds observant and analytical skills. My niece studied a flash card of a model dog to assemble. Perhaps I’m not giving her or young kids enough credit. But yet, it was amazing to watch her study the picture and search for the right pieces. She observed the shape, color, how they fit together, etc.
- Cultivates creativity. My niece also assembled several ice cream cones stacked with various “flavors” and toppings. She was experimenting with different color schemes while role-playing an ice cream vendor. It was fun.
- Motivated persistence. I wasn’t sure how my niece would react when the pieces didn’t quite fit together the first time. In fact, I was ready to jump in when they didn’t fit together immediately. I didn’t. Instead, she would pull the pieces away, observe the alignment, then try again. She would fidget with the pieces till they lined up perfectly and fit together.
- Encourages bigger, more fascinating dreams. Lego pieces are, for the most part, simple and small. My niece knows she can assemble these small pieces and build something fascinating.
Few brands come to mind with such a powerful, meaningful effect on people from an early age. It’s amazing to see how Legos continue to evolve. They not only stay relevant, but they stay at the top of today’s culture.