There’s so much I want to learn. I wanted to write about a couple tools I use to help me write. Then, I thought more about other tools I use to help me do things. That progressed to what these tools do. That then progressed to the areas of business, especially, I want to learn more about. For fun, here are areas I would like to level up in:
- Writing, or more specifically, copywriting. I want to strengthen my ability to, not necessarily blog, but create interest and buying intention-content. This can be in the form of long form content like white papers or shorter form of blog posts to even ads. Right now, structurally, I like to use tools like Hemingway App or Yoast SEO while I post from WordPress.
- Search Engine Optimization (SEO). This fits real well with copywriting above. I’m not always interested in being the individual contributor for marketing collateral, but given my interest to continue building companies, largely from the ground up, I am happy to: (1) roll up my sleeves to do the work, and (2) mentor young marketers. I believe content will continue to play a big role in driving customers. Meanwhile, driving organic traffic will play a big role in that.
- Design, specifically, photo editing and graphic design. I do a lot of graphic creation and some light photo editing for sales and marketing – collateral, website, other. I’ve developed quite a bit of know-how with PowerPoint. Folks laugh that I’m able to do so much in PowerPoint, but to do cleaner, more scalable designing, I need a better grasp for more powerful tools like Adobe Illustrator.
- Sales, of course. I am not in a specifically sales role now at AUTIT. However, I do get pulled in often because of my background. And no matter what, I will be selling our software today, our vision, a future startup, etc. Sales is always evolving.
Most of my interests above are to help me be both a better marketing leader and individual contributor. Right now, I have the basics covered. I’m able to do well, but I’m not able to do great. Meanwhile, the ability to know how to evaluate great either as a reviewer or doer would go a long way towards ensuring what needs to get done is done well.
Next: take some formal steps to level up like a “Codecademy” type of process.
What are some areas you’d like to level up in? How would you go about leveling up?