Skip to main content

My Story

To Change the World for Greater Through Entrepreneurial Endeavors

My Purpose: I want to be a builder of the future like so many of the entrepreneurs before me. The entrepreneurs before me provided opportunities for those like me to succeed. I aim to provide the tools and inspiration to others in the form of jobs, leadership through my organizations (yes, I hope to be a serial entrepreneur), and philanthropy to my communities. I feel the greatest impact I can make in the world is by building companies and using them as vehicles to make changes for the better far grander than what I would do alone.

What I love: I love to build and execute, to take on challenges head-on, and help others. Ever since my early days as a Boy Scout, as a soccer player, at Georgia Tech, through consulting, and with Body Boss, I've had a knack for solving problems. I can envision not just the greater goal, but I can see the steps to get there, and I drive hard to execute to achieve the goal. It's why I'm known for getting things done through creative marketing, consultative sales, and collaborative teamwork. 

My motivation: When I was young, I understood that my position in life was a product of efforts not just my own. My success can be attributed to the opportunities afforded to me through my family, my friends, and my communities (Georgia Tech, Emory University, Atlanta, etc.). I aspire to do great things in honor of those around me, and to continually make them proud of our collective achievements.

My Blog's Purpose: I hope to share my logic to not only coalesce my thoughts about entrepreneurship and startups, but to provide others with the inspiration to follow their own passions. I've made a lot of mistakes, and hopefully, I can help others avoid the same pitfalls. My life has been full of exciting adventures and some wonderful mistakes -- you can see a little snippet of my life below. Each moment, each event of my life has been a great learning moment, and I look forward to continually learning and evolving with each new challenge.

Thank you for checking out my blog. If you have any questions or just want to connect, feel free to email me at or follow me on Twitter @TheDLu.

My Abbreviated Timeline 

Getting to My Entrepreneurial Journey

The Start of My Entrepreneurial Journey

My 2016 Pivot

Note: I'm assuming if you want my actual work history, you know where to look (LinkedIn).


Popular posts from this blog

Vertical SaaS? Horizontal SaaS? It’s All News to Me

Not sure why, but I have only recently heard of a term called “Vertical SaaS”. Okay, there’s also “Horizontal SaaS”, too. Based on some light research, looks like vertical SaaS is also a growing trend and the number of companies fewer than horizontal SaaS providers.
Vertical SaaS borrows its moniker from the concept of vertical integration whereby there is more control over a supply chain from raw materials to point-of-sale. Here, vertical SaaS companies focus on a niche market (industry) offering a solution that enables more process control.
Horizontal SaaS providers get really good at a particular offering, and widen their market to reach scale. Their focus is on breadth of market, and thus, its sales and marketing strategies can require more resources.
Many vertical SaaS companies (such as Veeva Systems, Guidewire, Fleetmatics) are doing well usurping legacy systems of traditionally slow-tech-adoption industries. Here, vertical companies develop a best-of-breed product, and focu…

My Life-Defining Moment Happened When I Failed to Make Varsity in High School

Ever stop to think about who you are? What makes you tick and tock? How about what you truly enjoy and what you’re good at vs. not good at? Or what/ who has shaped you into the person you are today?
I’m at this stage of figuring out whether to continue independent consulting while iterating on ideas for the next startup or take on some full-time employment (consulting, product management, or otherwise). My recent post about my daily/ weekly schedule was an interesting exercise in stepping back and recognizing what I’m actually doing in a day, and made me really think at the macro level.
In one of my recent reflections, I thought about defining moments in my life. One of those watershed events that truly transformed me was my failure to make the Varsity soccer team in high school. I won’t rehash the whole story here – shared the story almost a year ago in my post titled “Getting Through Dark Moments and the Most Vulnerable Story I've Ever Told Publicly”. It’s this moment that I w…

Role of A Startup Advisor

Over the last year or so, I have become an Advisor for a couple startups. It’s been a great experience for me to teach and continue learning as an entrepreneur. I do meet with several startups and entrepreneurs weekly, but not officially as an Advisor save for a couple.
During (and especially after) Body Boss, I realized the importance of having Advisors. Advisors help startups and the executive team navigate the go-to-market waters bringing specific experience to the table – industry, technology, etc. With that comes connections, too.
The role of a startup Advisor includes: Guiding the startup on its directionProvide valuable insight into the industry, competition, market, etc.Share connections to move the company forward – prospects, new hire candidates, otherEstablish cadence around metrics for progress In exchange for devoting time and attention (and reaching success, hopefully), startups typically provide stock or cash to Advisors. This ensures both parties are aligned on objecti…