There’s so much I want to learn. I wanted to write about a couple tools I use to help me write. Then, I thought more about other tools I use to help me do things. That progressed to what these tools do. That then progressed to the areas of business, especially, I want to learn more about. For fun, here are areas I would like to level up in:

  • Writing, or more specifically, copywriting. I want to strengthen my ability to, not necessarily blog, but create interest and buying intention-content. This can be in the form of long form content like white papers or shorter form of blog posts to even ads. Right now, structurally, I like to use tools like Hemingway App or Yoast SEO while I post from WordPress.
  • Search Engine Optimization (SEO). This fits real well with copywriting above. I’m not always interested in being the individual contributor for marketing collateral, but given my interest to continue building companies, largely from the ground up, I am happy to: (1) roll up my sleeves to do the work, and (2) mentor young marketers. I believe content will continue to play a big role in driving customers. Meanwhile, driving organic traffic will play a big role in that.
  • Design, specifically, photo editing and graphic design. I do a lot of graphic creation and some light photo editing for sales and marketing – collateral, website, other. I’ve developed quite a bit of know-how with PowerPoint. Folks laugh that I’m able to do so much in PowerPoint, but to do cleaner, more scalable designing, I need a better grasp for more powerful tools like Adobe Illustrator.
  • Sales, of course. I am not in a specifically sales role now at AUTIT. However, I do get pulled in often because of my background. And no matter what, I will be selling our software today, our vision, a future startup, etc. Sales is always evolving.

Most of my interests above are to help me be both a better marketing leader and individual contributor. Right now, I have the basics covered. I’m able to do well, but I’m not able to do great. Meanwhile, the ability to know how to evaluate great either as a reviewer or doer would go a long way towards ensuring what needs to get done is done well.

Next: take some formal steps to level up like a “Codecademy” type of process.

What are some areas you’d like to level up in? How would you go about leveling up?

Complementing my last couple posts about my career path, I’ve held several job titles over the years that are not progressive. Heck, they’re in several different functional areas – sales, marketing, consulting / services, solutions / product manager. And usually, my job title reflected just a sliver of what I do.

A lot of folks move from company to company, job to job for progression in the job ladder. That can be:

  • Consultant > Senior Consultant > Project Manager > Senior Project Manager > Associate Partner > Partner, etc.
  • Sales Development Representative > Account Executive > Sales Development Manager > Enterprise Sales Manager > Director of Enterprise Sales > Vice President of Enterprise Sales, etc.

My path has been:

  • Consultant (IBM) > Consultant (Chainnovations) > Senior Consultant (Chainalytics) > Head of Business Development (Body Boss Fitness – co-founded) > Managing Partner (Five Points Digital – co-founded) > Head of Sales and Marketing (SalesWise) > Solutions Architect (Autit, current company)

Clearly, my roles at startups including my own has had an “inflation” of titles. My current role looks like a clear “demotion” if anything. And yes, if anything, it is.

However, what I’ve realized is that titles right now are meaningless. Ben Horowitz’s The Hard Thing About Hard Things sheds his thoughts on titles which are largely similar to mine. Though, he goes on to talk about why they matter including for employees’ career progression, for external recognition / structure of communication, etc. However, there is so much to be done at an early-stage startup, especially, that titles are fluid. The responsibilities can be focused in specific areas, but are still largely, fluid.

My role as a solutions architect is similar to that of a product manager but also with sales engineer responsibilities. I’m employee number 7, and I am one of the most seasoned in sales, marketing, and customer success – the growth roles of a startup. We also have no marketer at the moment. So, I’m the one building the website, the collateral, engaging the PR firm – being the one-man marketing band.

Going into the role and accepting the offer, I knew I had to role up my sleeves. THAT’S EXACTLY WHY I JOINED! I wanted to have a hand in more and to get sh!t done. My experience is less about having hoity toity titles and more about getting things done to accomplish the greater goal – to build a great company.

In a company where there are so few individuals, it’s no surprise that there are plenty of things to do both on a strategic, leadership realm as well as in the individual contributor, tactical realm. I’m good with that. And truth is, there will be attrition one way or another in an early-stage startup. At this point, not all hires are going to be the right fit for what needs to be done now. Not all hires are going to know how to execute without the support and clear focus of being in a large corporate environment. Roles and the job titles that go with them will be fluid. It’s best to focus on what needs to get done and build a great company. Being the Head of Business Development means nothing if the company is unsuccessful. Trust me. I know.

Empathy. It’s been on my mind a lot recently, and I’m trying to understand why. Then, it hit me – too often we lack it, and this leaves others (most everyone) feeling isolated.
Merriam-Webster’s dictionary defines empathy as:

The ability to understand and share the feelings of another.

I’ve decided to dedicate today’s post to this singular word because it’s highly important for not just everyday citizens of our communities, but also as entrepreneurs. If you can’t be empathetic to your customers’ problems, you’ll likely fail to build a product/ service that resonates and is sustainable.
First, sympathy and empathy are not the same. It’s important to know the difference because they’re oftentimes interchanged improperly. Sympathy is defined as feelings of pity and sorrow for someone else’s misfortune, or understanding between people; common feeling. Empathy goes deeper than sympathy in being able to share/ experience emotions of another.
In a recent enlightenment of empathy and the lack thereof, I took on a recent challenge – calling it “30 broccoli, 30 days”. I loathe vegetables. I haven’t touched broccoli in many, many years prior to this challenge (started September 1st). The challenge is to consume at least one broccoli a day. Since, I’ve decided to ramp up the number of broccoli florets each week.
The funny thing here is you may be reading this and asking, “so what? It’s just a single floret.” Therein lies the problem. Where your mind takes you next is where empathy either surfaces, or not. I’ve indeed received many people asking the same question including the occasional ridicule. Though I’m not so bothered about this because I understand why, I’m also coming to the realization how often others fail to understand my why. It’s shocking how often people jump to conclusions based on how they feel and what they think. There is no compassion or interest in learning my perspective.
This lack of empathy reared its ugly head during 100 Strangers, 100 Days. Too often, people judge from the outside, and set all subsequent interactions based on this judgement. There is a lack of interest in getting to know others – the good and the bad.
Truth is, consuming broccoli is akin to my own mini-Fear Factor. Perhaps I’m sharing this to practice vulnerability knowing full well there are those who will ridicule. That’s okay. I’m confronting my fear because I do know vegetables are “good” for me, though, I loathe them. So, I challenge myself.
How often do others confront their fears? How often do others look for ways to challenge themselves? That’s okay, too. Truth here, too, is that I do my thing because I know my why and I know what I want to achieve. Do others feel the same way about themselves? I’m not sure, and it doesn’t matter. It shouldn’t in this case. But I’m happy to learn.
Take a moment today, tomorrow, this week. Practice a little empathy. If you feel the knee-jerk reaction to judge and ridicule, fine. But then, follow up those thoughts with questions of why.
Empathy might be that one big thing we’re missing in our communities that’s driving wild accusations and creating misunderstood resentment. Practice empathy.
Given it’s the holidays and today is Christmas Eve, this blog post is a gift to myself and yes, you.
Happy Holidays!
Now stop reading my blog, and go relax with family and friends (or some barbells).