- “Eating your own dogfood”. This is a term endeared to many where company employees from the top down (CEO to… everyone below) use the company’s product or service as means for testing. You can see this all the time like Google’s Sergey Brin wearing Google Glass everywhere prior to launch (yes, partly as marketing, too).
- Observe like you’re on an episode of National Geographic. The late Steve Irwin and this crazy guy hugging lionstaught us to really understand the focus of our attention, we have to get out there in our subjects’ elements. Hashemi also noted that the key to understanding customer insight is to be out in the field observing customers, not behind a desk.
- Step into your Customers’ shoes. Hashemi’s article and the notion of a customer as an alien is funnily familiar to me. With Body Boss, none of us are Strength Coaches. We’ve had light experience training others, but that’s about it. Sadly, that was a big problem. When we started out, we originally built the app how we saw would be best. Watching our customers interact with it, though, we quickly learned we failed in building an app that engaged them appropriately – everything from look and feel, down to the how to track.
- The importance of communicative customer-partners. I think I’ve said this before where I truly look at our customers at Body Boss as partners. This is because for our success, they must be successful, too. And to do that, you need that feedback loop from your partners on what they like and don’t like to make iterations. Not all customers will be the partners you’re looking for, but if you’re going to really reach a mass audience, you need to get buy-in from your customers to help you with iterations (be okay with some hiccups), and you should be able to reach out at some frequency that doesn’t make you a stalker.
Wanted to share this article I read on LinkedIn: Management Consultants Can Save the World. I’m not trying to toot my own horn because of the very title and my own ability to consult, but because I want to wear a cape as I help companies. No, I’m kidding. Instead, I think the article highlights some insight into consulting or rather, effective management.
The article touches on a consulting firm’s (Accenture in this case) ability to bring tangible benefits to Indian textile firms. Many firms throughout the world lack formal and effective management, and stick to the plans that have gotten the firms to where they are such as the Indian textile firms in the article. I can’t help, but imagine if simple business processes were shared more to willing ears in some of these “old school” firms throughout the world, how companies and the world would change. I say “willing ears” because change, as we’ve all heard it, comes from the top. If you don’t have a coalition of leaders wanting to change, then no matter how great consulting can be, change and benefits will never be realized. Hence again, the important of effective management.
The United States has strong management processes in companies, but it’s evident there are plenty of opportunities still. However, there are tremendous opportunities abroad as the article highlights. Especially in countries that are growing due to sheer population explosion such as India and China, there are tremendous opportunities.
Well, nothing new really covered here; though, I wanted to share an interesting article. Hope you enjoyed the article as much as I did. I’m off to save the world now.