Quartz isn’t a publication that I’m well-versed in, however, I stumbled upon an article on qz.com by Drew Williams arguing some of the validity of marketing expenditures for startups – “$1 is too much for most startups to spend on marketing”. Williams is an entrepreneur and a co-author of Feed the Startup Beast: A 7 Step Guide to Big, Hairy, Outrageous Sales Growth.
- DO YOUR RESEARCH – I don’t mean to necessarily go to the library or Google and start researching market sizes, key words, etc. I mean doing real hands-on research vis-à-vis talking to your potential customers. They will tell you what people really want. But be careful to also not take just general “I like that” vs. what people will actually pay for.
- Depending on the market you’re trying to approach or if you’re trying change actual PROCESSES of how a potential market currently operates, it may be critical to communicative first customers.