Daryl Lu, Author at Daryl "Entrepreneurial Ninja" Lu

About Daryl Lu

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Entries by Daryl Lu

acquisition, burner rocket, entrepreneurship, gregg freishtat, jason parekh, sale, startups, vlg marketing

VLG Marketing Acquires Atlanta-Based Burner Rocket

VLG’s investment in technology illustrates a commitment to providing mobile, digital, and direct mail services that address ABM challenges. ADDISON, Texas, Oct. 25, 2018 /PRNewswire/ — VLG Marketing LLC (VLG) announces the acquisition of Atlanta startup Burner Rocket for an undisclosed amount. The Dallas-based digital marketing agency continues to increase the diversity of its proprietary technology offering that addresses shifts in business-to-business marketing strategies […]

October 26, 2018/by Daryl Lu

build, entrepreneurship, new product, programming, sms, sports team, startups

Experimenting with New Ideas – TeamChatThing

I’ve been toying with a few ideas on the side these days. They’ve been all over the place including even speaking with Emory University’s Department of Technology Transfers. Hey, I’m an opportunist! I go after opportunities that I can bring to fruition and that sound exciting. I don’t always have experience in these areas. However, […]

October 17, 2018/by Daryl Lu

business, education, entrepreneurship, learning, owner, sales, small business

Insights from Getting My Dryer Fix from a Technician and Small Business Owner

I discovered my dryer was broke last week – wasn’t heating. I called a local repair service that I had used before for a refrigerator before. While the technician – I’ll call him John – was working on the dryer, we just started talking about business. Turns out he’s one of the owners of the […]

October 10, 2018/by Daryl Lu

book review, leadership, Patrick Lencioni, principles, ray dalio, the advantage

Book Review: Principles by Ray Dalio

I received a gift of a book recently – Ray Dalio’s Principles. Funny, though, as my bud handed it to me realizing that it was a hefty book, and he knew how much I enjoyed audiobooks. However, I do love a good physical book so I can take notes on or re-read/ review. (Kindle e-books […]

October 4, 2018/by Daryl Lu

10 minute turnaround, amazon effect, business, entrepreneurship, southwest airlines, startups

The Amazon Effect Challenges A Long-Standing Web Metric for Success

I’ve been thinking about the Amazon Effect lesson from my customer discovery research of e-commerce from last week. There are a lot of tenets to the Amazon Effect including the rise of expectations of delivery, access to goods, etc. but the one I thought about most was. The Amazon Effect has affected some of the […]

September 26, 2018/by Daryl Lu

amazon effect, customer discovery, e-commerce, fulfillment, marketing, shopping

Initial Customer Discovery in E-Commerce

I’ve been on a customer discovery journey over the last couple weeks. I haven’t dug deep on Mom Test-esque questions. Instead, I’m setting a baseline on the e-commerce space for myself. Below are highlights from my discussions so far – Initial round of 7 folks from the e-commerce space representing directors and managers of marketing […]

September 19, 2018/by Daryl Lu

entrepreneurship, principles, ray dalio, startups

Being Cautious and Re-Orienting When Credibility is Limited

I’m listening to Ray Dalio’s book Principles. At whatever page I’m on, he talks about being open while also being persistent. His point revolves around the principle for always learning. To learn, people need to be open to listening. And yet, people are quick to dig into their own ideas, even if they haven’t showcased […]

September 12, 2018/by Daryl Lu

body boss fitness, burner rocket, entrepreneurship, jobs, opportunities, saleswise, startups

Entrepreneurship Is Full of Hard Work that Is Rarely Sought After

I posted recently about the importance to periodically check how a current role/ position fits into the greater journey – “Before Making Moves Based On Today’s Bad, Chart How All The Dots Align to A Path”. I took this to heart recently by reviewing my resume and updating my skills and experience. It’s made me […]

September 5, 2018/by Daryl Lu

budget, burn rate, cost savings, money, pay, personal finance, spending

Silly Efficiencies and Cost Savings In Pursuit of Entrepreneurship

When it comes to finding efficiencies and cost savings, I’ve got a few tricks up my sleeves. It’s certainly helpful as an entrepreneur – sometimes bootstrapped. Of course, not all things are tricks as much as they are realizations. Here are a few: I attended Emory University’s Goizueta Business School back 2012-2013 for my MBA. […]

August 29, 2018/by Daryl Lu

7 habits of highly effective people, book review, habits, leaders, Stephen covey

Book Review: The 7 Habits of Highly Effective People by Stephen Covey

I just wrapped up The 7 Habits of Highly Effective People by Stephen Covey. I’m finally crossing off books that have been recommended to me several years ago. This was one of those books that I had already heard so much about, especially given my highly habitual life. The book centers around 7 habits that […]

August 23, 2018/by Daryl Lu