Entries by Daryl Lu

, , , , , , ,

VLG Marketing Acquires Atlanta-Based Burner Rocket

VLG’s investment in technology illustrates a commitment to providing mobile, digital, and direct mail services that address ABM challenges. ADDISON, Texas, Oct. 25, 2018 /PRNewswire/ — VLG Marketing LLC (VLG) announces the acquisition of Atlanta startup Burner Rocket for an undisclosed amount. The Dallas-based digital marketing agency continues to increase the diversity of its proprietary technology offering that addresses shifts in business-to-business marketing strategies […]

, , , , , ,

Experimenting with New Ideas – TeamChatThing

I’ve been toying with a few ideas on the side these days. They’ve been all over the place including even speaking with Emory University’s Department of Technology Transfers. Hey, I’m an opportunist! I go after opportunities that I can bring to fruition and that sound exciting. I don’t always have experience in these areas. However, […]

, , , , ,

The Amazon Effect Challenges A Long-Standing Web Metric for Success

I’ve been thinking about the Amazon Effect lesson from my customer discovery research of e-commerce from last week. There are a lot of tenets to the Amazon Effect including the rise of expectations of delivery, access to goods, etc. but the one I thought about most was. The Amazon Effect has affected some of the […]

, , , , ,

Initial Customer Discovery in E-Commerce

I’ve been on a customer discovery journey over the last couple weeks. I haven’t dug deep on Mom Test-esque questions. Instead, I’m setting a baseline on the e-commerce space for myself. Below are highlights from my discussions so far – Initial round of 7 folks from the e-commerce space representing directors and managers of marketing […]

, , , , , ,

Entrepreneurship Is Full of Hard Work that Is Rarely Sought After

I posted recently about the importance to periodically check how a current role/ position fits into the greater journey – “Before Making Moves Based On Today’s Bad, Chart How All The Dots Align to A Path”. I took this to heart recently by reviewing my resume and updating my skills and experience. It’s made me […]

, , , , , ,

Silly Efficiencies and Cost Savings In Pursuit of Entrepreneurship

When it comes to finding efficiencies and cost savings, I’ve got a few tricks up my sleeves. It’s certainly helpful as an entrepreneur – sometimes bootstrapped. Of course, not all things are tricks as much as they are realizations. Here are a few: I attended Emory University’s Goizueta Business School back 2012-2013 for my MBA. […]