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Showing posts from July, 2018

Models and Frameworks for Upstarting Your Startup

I know a few folks who are diving into new ideas. One way of starting up has been fleshing out the Lean Canvas -- a simple one-pager in lieu of a business plan.
Like a business plan, the Lean Canvas helps folks capture the key elements of a business without building out a detailed, largely never-to-be-used-again business plan. It's certainly a good way to get started while thinking holistically.
Another method I've been thinking about after reviewing "landing page how-to's"(see Julian's Landing Pages handbook)is what I'll refer to as the Alternatives-Value-Personas (AVP) framework. This is a