Last week’s book review post on The Mom Test made me think more about Googling solutions to problems. It also reminded me of a post from a few years ago about testing a business as a hobby first ( “Before Starting a Business from Your Passion, Can You Stand It If It’s A Hobby?”).
The gist of both Googling and testing an idea as a hobby is this: is this even important enough to do something about?
Read: Is a problem a problem enough for you to (and others) Google? Is the problem one where people are seekinga solution? Would you even want to solve this problem as a hobby before? Happy enough to pursue part-time, let alone full-time?
There are ideas everywhere – just ask any wantrepreneur. Many ideas just come from happenstance annoyances. These annoyances aren’t problems. They’re rarely big enough or occur often enough to warrant looking for a solution, let alone paying to solve – certainly not enough to build a sustainable business around.
Is it problematic enough?

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