- The shoes I ordered were purely out of pleasure. I didn’t need or really want new shoes. However, the marketing automation gremlins got me with a deal on a pair that were intriguing. If I didn’t see or take advantage of this deal, I would not have been frustrated. I would not have cared.
- I signed up for a free service during checkout espousing 2-day shipping. 2-day shipping is my benchmark now that I’m an avid Amazon Prime member. This applies to every merchant for me – and I expect free shipping. However, I received a notification that I would get the shoes in 3 days.
- The shoes didn’t arrive on the 3rdday. The courier cited incorrect address for failure/ delay. Except, it’s the right address. The courier’s dispatch couldn’t address this in time for the courier to re-try.
- I learned on the 4th day that I wouldn’t get the shoes for another two days. The UPS partner was closed on Saturday.
Too many infractions cut me a frustrated figure. The frustration was borne from a purely pleasure-seeking motive – a needless pair of shoes. From then on, my expectations took over. Despite only recently wanting the shoes, I was surprisingly very frustrated.