Want vs. choose. Sounds simple, right? Take a second, though, and think about what you want. What about what you choose. How different are they? Why?
This question came about after hearing this concept from the book I am currently reading.
- I wanted a Tesla earlier this year. Instead, I chose a Toyota 4Runner. Of course, I also wanted a 4Runner, but due to the Tesla X’s $100+K price tag, I chose the vehicle that was a fraction of the cost.
- I could have also chosen a very simple 4Runner let alone a little Toyota Corolla. Instead, I chose the Limited set-up with 4x4. I wanted this more than the base SR5 package.
- If I was to step back further, my previous vehicle (2007 Toyota 4Runner Limited 4x4 with 115K miles) was still working great. It was all paid off. Yet, I chose to increase my personal burn rate by several hundreds of dollars because of want. This, despite wanting to return to startup and entrepreneurship after my time at SalesWise – a life change which would likely provide meager financial security for a while.
Think about it. What do you want? What do you choose? Why?