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Coaches, Coaching, Coach

My startup’s product gives companies automatic visibility –no added work or key entry from anyone— into their business relationships – everyone involved, the ongoing discussions, meetings occurred and upcoming, and more. We’re built on the premise that transparency yields greater sales results. This shouldn’t be too much of a shock when you consider how teams (sales teams, sports teams, etc.) frequently put communication as the cornerstone of team strategies.

Of course, visibility gives leaders and managers capacity to coach team members. Coaches review game film with players for coaching – pre-game or post. For our customers, it’s enlightening when leadership tout the coaching aspect of our product. For many, it’s a key one benefit they hadn’t thought of, but rises as just as powerful as their original buying intent.

I’ve always been a fan of coaching. Coaching is how players (in any role) get better (+ practice). It’s how C players become B players, B players to A players, and so on.

When was the last time you were coached? Why? Did you ask for it? Did you accept it? What was the outcome?

Heck, reviewing history, especially our “last game” (soccer game, sales call, etc.), enables us to coach ourselves. This was a great point I noticed after reading Inner Game of Tennis. Self-reflection –watching and listening to ourselves– is a fantastic way to coach ourselves.

For the most part, we want to be better versions of ourselves. Sometimes, that means trying harder. Sometimes, that means trying more often. Coaching by a peer, a leader, or ourselves gives us the chance to make whatever effort we use more effective.

Look for coaches. Ask for coaching. Be a coach.

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