Not sure why, but I have only recently heard of a term
called “Vertical SaaS”. Okay, there’s also “Horizontal SaaS”, too. Based on
some light research, looks like vertical SaaS is also a growing trend and the
number of companies fewer than horizontal SaaS providers.
Vertical SaaS borrows its moniker from the concept of vertical integration
whereby there is more control over a supply chain from raw materials to
point-of-sale. Here, vertical SaaS companies focus on a niche market (industry)
offering a solution that enables more process control.
Horizontal SaaS providers get really good at a particular
offering, and widen their market to reach scale. Their focus is on breadth of
market, and thus, its sales and marketing strategies can require more
Many vertical SaaS companies (such as Veeva Systems, Guidewire, Fleetmatics) are doing well usurping legacy
systems of traditionally slow-tech-adoption industries. Here, vertical
companies develop a best-of-breed product, and focu…
Ever stop to think about who you are? What makes you tick
and tock? How about what you truly enjoy and what you’re good at vs. not good
at? Or what/ who has shaped you into the person you are today?
I’m at this stage of figuring out whether to continue independent
consulting while iterating on ideas for the next startup or take on some
full-time employment (consulting, product management, or otherwise). My recent
post about my daily/
weekly schedule was an interesting exercise in stepping back and
recognizing what I’m actually doing in a day, and made me really think at the
In one of my recent reflections, I thought about defining
moments in my life. One of those watershed events that truly transformed me was
my failure to make the Varsity soccer team in high school. I won’t rehash the
whole story here – shared the story almost a year ago in my post titled “Getting
Through Dark Moments and the Most Vulnerable Story I've Ever Told Publicly”.
It’s this moment that I w…
Over the last year or so, I have become an Advisor for a
couple startups. It’s been a great experience for me to teach and continue
learning as an entrepreneur. I do meet with several startups and entrepreneurs
weekly, but not officially as an Advisor save for a couple.
During (and especially after) Body Boss, I realized the importance
of having Advisors. Advisors help startups and the executive team navigate the
go-to-market waters bringing specific experience to the table – industry,
technology, etc. With that comes connections, too.
The role of a startup Advisor includes: Guiding the startup on its directionProvide valuable insight into the industry,
competition, market, etc.Share connections to move the company forward –
prospects, new hire candidates, otherEstablish cadence around metrics for progress
In exchange for devoting time and attention (and reaching success,
hopefully), startups typically provide stock or cash to Advisors. This ensures
both parties are aligned on objecti…