- It’s real, so treat it as such. One of my lessons from Body Boss is that you have to treat your startup as a true company (or Production Company in this case). It’s not a hobby if you want it to truly turn into something special. You can start from a hobby, but eventually, you must treat it as a company. Everything counts. Everything matters.
- Your team is an extension of you. For entrepreneurs, it’s the co-founding team, the leadership, the employees. Top-to-bottom, everyone represents your brand. Hire slow. Fire fast.
- It’s not about friends, it’s about quality… about passion… about vision. Some say working with friends is bad, but that’s not the real problem. The problem arises when you can’t work professionally together, and how working relationships can impact personal ones. Sometimes, friends should just stay friends.
- Re-frame the hard talks. The Director is worried about impacting personal relationships when considering how to approach his colleagues about moving in different professional paths. However, the longer he procrastinates, the more mistakes occur. It’s important to realize that hard talks will occur as the company grows, as more customers onboard, etc. Re-frame the difficult talks into interests (rather than positions). Each talk needs to happen for a reason, so re-frame to the positive outcome of this.
One of the greatest challenges of any business is maintaining a positive culture rooted in its founding mission and values. The candidates and partners businesses bring on board has a tremendous say in how companies can be successful.