Recently, I’ve done one-on-one brainstorming sessions with successful individuals looking to branch into the SaaS/ product-oriented worlds. Both sessions were fun with entrepreneurs approaching their ideas very differently. 
  • 1 individual came to an idea that he recognized in others everyday. It wasn’t a problem he’s experienced, but one that he’s been aware of by way of colleagues.
  • The second individual came with several ideas born out of her work and her employees. She had several ideas to solve the many challenges she and her industry constantly face. 
Both individuals will face uphill battles (expected). The first will spend lots of effort getting the first 10 customers, and build a solution that fits their needs as they go along. 
The second will leverage her experience and her day-to-day as the testbed for her idea. Then, she can rely on her network to gain traction. She has a great foothold already in understanding the complexities. On the other hand, the first entrepreneur will need to run more cycles in customer discovery and build a solution from the ground-up. 
What they both have in common is an appetite and openness to learn. Even as one is well ingrained in the industry while the other is approaching as a foreigner, they are approaching their target markets in very organic, focused strategies. Their ideas are great starts, but they know they’re just that — starts. They’ll need to be open to adjusting their direction as needed.
There’s no one way to approach startups… with experience or without… with connections or without… but they’re starting similarly with very bottom-up approaches, and are avid to learn and build from a focused beginning. 
Looking forward to seeing how their paths go from here!
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