- Understand the relationship between how often people use a feature to how many people use the feature. He illustrates a chart with “frequency of use” on the y-axis and the “number of users” on the x-axis. The features with high frequency and many people using them represented the core features
- When improving features, consider improvements (“change”) in quality, importance, satisfaction, and frequency
- To motivate more use, consider creating: habits, triggers, rewards, defaults, context, and, generally, more uses
- When launching a product: “exit by feature set or by a deadline, but above all, exit”. The point here is you can go on and on trying to develop a product, but launching enables testing and market traction
There are a ton more golden nuggets in Des’ talk to which I’ll likely spread out over the next couple blog posts. (Yes, I enjoyed it that much.) I highly encourage everyone watch it, even if you don’t know much about startups or technology.