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Execution Is What Makes an Entrepreneur

I was speaking with a friend about what he’d seen in venture capital on what makes an entrepreneur. We talked about how entrepreneurship is about execution – “ideas are nothing if they remain as ideas”, except, there’s a wrinkle here.

Thinking about several others who have “started” an idea or launched an app, I don’t qualify them as entrepreneurs yet. Heck, I started Dee Duper in Dec 2014, but did nothing to sell it once it launched.

Many have grand technology ideas and can hire others to build them. Once built and launched, are these owners also entrepreneurs? Not immediately, no. They’ve launched something and they’ve funded it, but I wouldn’t qualify them as entrepreneurs yet. 

So what makes a true entrepreneur? There’s a myriad of actions and decisions that may qualify them, but I’m going simple to say, “Sustained execution”.

Just because I golf a few times a year doesn’t make me a golfer. If someone runs twice in a month, I wouldn’t qualify him as a runner. He goes on runs, but he’s not a runner. Entrepreneurship is similar. It’s about sustained execution. It’s about meeting the needs of the market, developing and delivering some solution, and iterating the idea to serve the market… continuously.

During the tribulations of Body Boss, my cofounders and I were entrepreneurs. We were actively iterating our product months after launching. I met with prospects and helped customers daily. We attended tradeshows and sold our product to the masses. And of course, we struggled, too. Entrepreneurship is about the ups and the downs. It’s about persistence and sustained execution.

What are your thoughts on entrepreneurship and sustained execution? What about execution in general?

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