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Creativity is Everywhere You’re Not Used To Thinking


I’m surprised by how many people believe creativity is reserved to the arts or perhaps marketing. In reality, there’s so much more creativity happening in the everyday whether that be in writing, in coding, or in sales.

When I do code, I love how there are so many ways to accomplish a task. It’s up to me how I implement that code and find a solution. Some ways are more elegant than others. Sometimes, it’s about creatively hacking a solution so you can survive the week. So yes, developers/ engineers are a creative bunch.

Sales is one of those areas where I love to see creativity, too. I remember hearing a story of how a sales professional finally got in front of a VP he’d been chasing for a while by literally sending the VP his shoe. The message was about walking in “his shoes”. Or a story how to get someone to read a cold email by bidding on a pair of shoes and an apartment.

There’s a lot of creativity happening around us. Creativity is just finding a solution to a problem in some unconventional way. It happens all the time and all around us. It’s not just reserved to pretty plates of food or catchy songs on the radio. It happens when we’re left to our own devices… and stepping out from our own seeming “limitations”.
This is art… I don’t know what it is, but it’s art, right? Kind of like when someone non-technical looks at code… beauty is in the eye of the beholder. Photo from the Atlanta Beltline.
To be fair, too, creativity doesn’t mean it’s never been done before. Sometimes, creativity happens when we’ve just never done it this way. We have our vision, and we make that approach in our way. If someone else did it similarly, that’s okay. What counts is that we did something different, and the more we do that, the more creative we become.

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