One of the fun experiences since joining SalesWise is having truly collaborative, open brainstorming sessions. We’re an early-stage startup, and we’re working on ways to grow faster and become even more valuable to our customers. So, we’re experimenting and opening the floor for discussions. It’s been nice given my last several years has been relatively isolated.
What’s stood out in these sessions:
  • Though led by leadership with several highly successful prior ventures, the leaders are open to new ideas and not following some previous template. This venture is new – new industry, product, team, times. We’re approaching fresh and eager to learn.
  • Everyone wears different hats. We have folks specializing in design, backend, frontend, product management, marketing, sales, etc. Then, we have different backgrounds that shape our views vis-à-vis risk, startup and corporate experience, etc. It all comes together to bring balance.
  • Everyone is eager and excited about what we’re building coming in prepared with ideas and discussion points. One of the reasons I joined the company was everyone’s passion about what we’re building. It shows when everyone is engaged in brainstorming.
  • The purpose of these sessions can be highly important, and we’re not afraid to sleep on discussions and gather again the next day for several hours. If it’s important, we’ll make time and effort.

In the last several years on my own, I tended think about the bigger picture. Now that I’m part of a team, I need to switch my mindset and think [more] from my role as sales and marketing. It’s been a fun change, and I’m looking forward to the great things we cook up.

What ground rules do you set for brainstorming sessions? Have you ever used a brainstorming process or method? If so, what?

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