Skip to main content

The Miss Universe Card Failed in One Glaring Design Principle – Being Understandable

The other night’s Miss Universe beauty pageant highlighted another example of how poor design can lead to awkward, high profile consequences. If you haven’t seen or heard, Steve Harvey mistakenly proclaims Miss Colombia as Miss Universe. Steve had to apologize and backtrack and name the real winner, Miss Philippines. As you’d expect, the internet exploded with internet memes and Twitter posts poking fun at Steve.

But really, Steve is a scapegoat for a poor card design. Take a look at what Steve was looking at:

I harp on UI and UX a fair bit already, and this just highlights the importance of clean, directed design. You can understand the need for the card to be easily editable so winners can be printed after votes. However, their design is not good, and did nothing to help Steve.

Let’s look at Dieter RamsTen Principles for Good Design, and see where the Miss Universe card fell short:

The biggest principles the card failed was being understandable and thorough down to the details. I don’t know if the pageant also reviewed what the card looked like with Steve beforehand, but a little training upfront could have helped. However, great design should allow anyone to understand a product with or without training.

Here’s something that may be a little more fitting:


Okay, so I’m still not a designer. However, this took five minutes in PowerPoint, and it’s got a clearer message as to who won. The eyes follow a logical and natural progression from top to bottom with who won.

Point is, UI and UX extend beyond technology of websites and applications. They’re crucial, too, in physical collateral whether that be brochures, business cards, and even pageant winner cards. See this bathroom door as another example.

How would you design the card for Miss Universe? Any other poor designs you’ve seen, and you think you could design something better?

Comments

Popular posts from this blog

Vertical SaaS? Horizontal SaaS? It’s All News to Me

Not sure why, but I have only recently heard of a term called “Vertical SaaS”. Okay, there’s also “Horizontal SaaS”, too. Based on some light research, looks like vertical SaaS is also a growing trend and the number of companies fewer than horizontal SaaS providers.
Vertical SaaS borrows its moniker from the concept of vertical integration whereby there is more control over a supply chain from raw materials to point-of-sale. Here, vertical SaaS companies focus on a niche market (industry) offering a solution that enables more process control.
Horizontal SaaS providers get really good at a particular offering, and widen their market to reach scale. Their focus is on breadth of market, and thus, its sales and marketing strategies can require more resources.
Many vertical SaaS companies (such as Veeva Systems, Guidewire, Fleetmatics) are doing well usurping legacy systems of traditionally slow-tech-adoption industries. Here, vertical companies develop a best-of-breed product, and focu…

My Life-Defining Moment Happened When I Failed to Make Varsity in High School

Ever stop to think about who you are? What makes you tick and tock? How about what you truly enjoy and what you’re good at vs. not good at? Or what/ who has shaped you into the person you are today?
I’m at this stage of figuring out whether to continue independent consulting while iterating on ideas for the next startup or take on some full-time employment (consulting, product management, or otherwise). My recent post about my daily/ weekly schedule was an interesting exercise in stepping back and recognizing what I’m actually doing in a day, and made me really think at the macro level.
In one of my recent reflections, I thought about defining moments in my life. One of those watershed events that truly transformed me was my failure to make the Varsity soccer team in high school. I won’t rehash the whole story here – shared the story almost a year ago in my post titled “Getting Through Dark Moments and the Most Vulnerable Story I've Ever Told Publicly”. It’s this moment that I w…

Role of A Startup Advisor

Over the last year or so, I have become an Advisor for a couple startups. It’s been a great experience for me to teach and continue learning as an entrepreneur. I do meet with several startups and entrepreneurs weekly, but not officially as an Advisor save for a couple.
During (and especially after) Body Boss, I realized the importance of having Advisors. Advisors help startups and the executive team navigate the go-to-market waters bringing specific experience to the table – industry, technology, etc. With that comes connections, too.
The role of a startup Advisor includes: Guiding the startup on its directionProvide valuable insight into the industry, competition, market, etc.Share connections to move the company forward – prospects, new hire candidates, otherEstablish cadence around metrics for progress In exchange for devoting time and attention (and reaching success, hopefully), startups typically provide stock or cash to Advisors. This ensures both parties are aligned on objecti…