Skip to main content

Entrepreneur Interview Series: Kelly of Jade Marie’s Beauty

I sat down with a new friend who is starting a natural soap company, and in a sense, interviewed her as inspiration for this blog post.

I meet loads of entrepreneurs, and I’d like to start asking them similar questions to find common strings or uncommon facets of what makes them entrepreneurs. We did this with Body Boss asking coaches to answer a set of defined questions in addition to guest writing on our blog. It gave coaches an opportunity to market themselves and illustrate who they were while motivating others considering a job in strength and conditioning. This time, I’m doing it with entrepreneurs.

My friend is the first person I’m asking this common set of questions. Here’s Kelly Logan of Jade Marie’s Beauty:

1. Why are you pursuing entrepreneurship?

Entrepreneurship is fulfilling. Kelly wants to build something from the ground up, and see how her hard work materializes.

2. What is it that you’re doing?

Making natural hair and body beauty products, specifically, soaps right now.

3. What made you start, and how?

Kelly always had a passion for beauty products, cosmetic chemistry, and her interest in math and science. She learned of the soap-making process years ago, and really honed her idea four years ago. She would read a lot about the soap-making process as well as how to start building her business.

4. What are some of your earlier lessons learned from failure or otherwise?

Lots of failures over the years. Kelly spent too much money on the wrong things including too much effort on festivals, pay-per-click, and even tactical things like having multiple email accounts and using the top-tier Shopify product.

5. What’s a personal area you’ve been working on to be a better entrepreneur?

Everything Kelly did before was in front of the computer. Now, she’s getting out in front of people which she is very uncomfortable with. She doesn’t lack confidence as much as she doesn’t like to call attention to herself and tends to be introverted.

Now, she’s forcing herself to be more extroverted. She wants to establish relationships including approaching a list of salons to help market and sell her product.

6. How would you define success as an entrepreneur?

Kelly's definition of success includes feeling fulfilled in what she is doing. She feels tied and passionate about her endeavor. She adds being able to quit her two jobs she’s working to pay for her supplies and sustain her dreams. She hopes to live a “comfortable” life on her company.

Her views on success aren’t uncommon to many others’. Though, she views just having her own business as the goal. This flies in the face of so many young wantrepreneurs who believe the only way to define success is to sell a company for 7, 8, 9 figures.


Popular posts from this blog

Vertical SaaS? Horizontal SaaS? It’s All News to Me

Not sure why, but I have only recently heard of a term called “Vertical SaaS”. Okay, there’s also “Horizontal SaaS”, too. Based on some light research, looks like vertical SaaS is also a growing trend and the number of companies fewer than horizontal SaaS providers.
Vertical SaaS borrows its moniker from the concept of vertical integration whereby there is more control over a supply chain from raw materials to point-of-sale. Here, vertical SaaS companies focus on a niche market (industry) offering a solution that enables more process control.
Horizontal SaaS providers get really good at a particular offering, and widen their market to reach scale. Their focus is on breadth of market, and thus, its sales and marketing strategies can require more resources.
Many vertical SaaS companies (such as Veeva Systems, Guidewire, Fleetmatics) are doing well usurping legacy systems of traditionally slow-tech-adoption industries. Here, vertical companies develop a best-of-breed product, and focu…

My Life-Defining Moment Happened When I Failed to Make Varsity in High School

Ever stop to think about who you are? What makes you tick and tock? How about what you truly enjoy and what you’re good at vs. not good at? Or what/ who has shaped you into the person you are today?
I’m at this stage of figuring out whether to continue independent consulting while iterating on ideas for the next startup or take on some full-time employment (consulting, product management, or otherwise). My recent post about my daily/ weekly schedule was an interesting exercise in stepping back and recognizing what I’m actually doing in a day, and made me really think at the macro level.
In one of my recent reflections, I thought about defining moments in my life. One of those watershed events that truly transformed me was my failure to make the Varsity soccer team in high school. I won’t rehash the whole story here – shared the story almost a year ago in my post titled “Getting Through Dark Moments and the Most Vulnerable Story I've Ever Told Publicly”. It’s this moment that I w…

Role of A Startup Advisor

Over the last year or so, I have become an Advisor for a couple startups. It’s been a great experience for me to teach and continue learning as an entrepreneur. I do meet with several startups and entrepreneurs weekly, but not officially as an Advisor save for a couple.
During (and especially after) Body Boss, I realized the importance of having Advisors. Advisors help startups and the executive team navigate the go-to-market waters bringing specific experience to the table – industry, technology, etc. With that comes connections, too.
The role of a startup Advisor includes: Guiding the startup on its directionProvide valuable insight into the industry, competition, market, etc.Share connections to move the company forward – prospects, new hire candidates, otherEstablish cadence around metrics for progress In exchange for devoting time and attention (and reaching success, hopefully), startups typically provide stock or cash to Advisors. This ensures both parties are aligned on objecti…