Jim Rohn, inspirational author and speaker, shared the “Parable of the Sower” from the Bible to illustrate the law of averages – ~7’ video below. He’s famous, too, for the notion you’re the average of the five people closest to you. Turns out the parable has many lessons for entrepreneurs and startups.

Jim shares how despite birds eating many seeds and complexities of shallow, rocky soil, the sower keeps sowing. Never once does the sower mind the birds or the soil knowing that if he were to chase the birds, he’d get off course.

“If you chase the birds, you’ve left the field. You’re not sowing anymore.”

The logic is that the sower sows more seeds than the birds can get and more seeds that would survive the hot days.
Some relevant points to this story, and indeed the law of averages, for entrepreneurs:

  • Not every prospect is a buyer, so sell (engage) with as many of the market and you’ll close many.
  • The birds of a startup can be many including requests for more features, chasing funding, meetings, etc. Seeds can be time, sales prospects, the product, etc. Be wary of chasing too much and chasing birds as you can quickly find yourself “off the field” and no longer adding value to the startup.
  • With more resources, the sower could address the birds and the soil. The sower was a one-man enterprise addressing a single plot of land. If there were multiple sowers, you can see how they could plant twice as fast, or an additional hand could chase away the birds or lay down fertile soil.
What are other lessons for entrepreneurs from the “Parable of the Sower”? How could additional resources address the challenges of the sower? For a startup?
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