Skip to main content

Learning from Doing –What Makes Life in Startups So Great

For one of my consulting projects, we’re stepping into usability testing for the launch of a new platform. I’ve participated in usability tests before, but haven’t run a “formal” test. The startup I’m working with hasn’t done one either, so I’m really excited about this – formulating and implementing this process, documenting results, and learning.

What really excites me about startups is this process and challenge of building from scratch. For usability testing, I’m creating the guidelines and plan with the marketing team. Yes, I’m leveraging other tools, guidelines, and templates I’ve found online and from friends, but I build my own before implementing others’. This way I test my own logic against best practices.

With Body Boss, I built a Master Playbook that contained all of our strategic goals and “plays” we were going to do. This included marketing campaigns, the sales strategy and pipeline, etc. More tactically, I created multiple cold call scripts in Excel so I could review character-count, word-count, speed of delivery, etc. Then, I’d try the scripts on batches of prospects, document the results, and improve them over iterations.

I’m eager to see how the usability tests go, and figuring out what works well and what doesn’t work. I’ll share lessons learned after, of course. I’m excited to learn from this experience more first-hand as a moderator. Add Usability Tests to the list of experiences thanks to startups and entrepreneurship!

Comments

Popular posts from this blog

You Make Time for What (and Who) Matters

I’ve always been a big proponent that you make time for the things and people that matter. Sounds simple, right? Then, why do so many not implement this better in their lives? Let me take a moment to recognize this more explicitly.
I touched on Laura Vanderkam’s TED Talk “How to Gain Control of Your Free Time” in last week’s post. In it, she shares a story of a woman who had a leak in her home. Coordinating with plumbers, and getting everything resolved, the woman estimated that it probably took seven hours of attention. That’s seven hours of “stuff” the woman hadn’t planned on doing. If you were to ask her (or most anyone) to find seven hours in the week before, she’d have told you, “heck, no, I don’t have seven hours. I’m busy!”
I was thinking of Laura’s talk in conjunction with Jacob Christensen’s How Will You Measure Your Life. Specifically, I’m aligning “making time” with Christensen’s Resources-Processes-Priorities framework. We make (process) time (resources) for the things th…

Leadership Take-Aways from Two of NCAA’s Most Successful Coaches

On my recent Delta flight, I read an interesting leadership article in Delta’s Sky magazine – the feature piece being an interview of two of the NCAA’s most successful coaches – Coach MikeKrzyzewski (Coach “K”) of Duke’s men’s basketball team and Coach Urban Meyer of Ohio State football with five and three national championships, respectively.
Given these two coaches’ storied careers, their leadership has incredible sustainability. Here are my take-aways from the article: Both coaches took leave of absences in their careers due to medical concerns. Their successes cultivated deeper motivations to win exacting significant physical, mental, social, and emotional tolls. After stepping away, however, each returned to coaching posts to continue winning ways, but implemented mechanisms and understanding to keep themselves in check. Take-away: To operate in peak form like their respective teams, leaders, too, need to ensure self-maintenance.The interviewer asked the coaches about social medi…

My Life-Defining Moment Happened When I Failed to Make Varsity in High School

Ever stop to think about who you are? What makes you tick and tock? How about what you truly enjoy and what you’re good at vs. not good at? Or what/ who has shaped you into the person you are today?
I’m at this stage of figuring out whether to continue independent consulting while iterating on ideas for the next startup or take on some full-time employment (consulting, product management, or otherwise). My recent post about my daily/ weekly schedule was an interesting exercise in stepping back and recognizing what I’m actually doing in a day, and made me really think at the macro level.
In one of my recent reflections, I thought about defining moments in my life. One of those watershed events that truly transformed me was my failure to make the Varsity soccer team in high school. I won’t rehash the whole story here – shared the story almost a year ago in my post titled “Getting Through Dark Moments and the Most Vulnerable Story I've Ever Told Publicly”. It’s this moment that I w…