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Learning from Doing –What Makes Life in Startups So Great

For one of my consulting projects, we’re stepping into usability testing for the launch of a new platform. I’ve participated in usability tests before, but haven’t run a “formal” test. The startup I’m working with hasn’t done one either, so I’m really excited about this – formulating and implementing this process, documenting results, and learning.

What really excites me about startups is this process and challenge of building from scratch. For usability testing, I’m creating the guidelines and plan with the marketing team. Yes, I’m leveraging other tools, guidelines, and templates I’ve found online and from friends, but I build my own before implementing others’. This way I test my own logic against best practices.

With Body Boss, I built a Master Playbook that contained all of our strategic goals and “plays” we were going to do. This included marketing campaigns, the sales strategy and pipeline, etc. More tactically, I created multiple cold call scripts in Excel so I could review character-count, word-count, speed of delivery, etc. Then, I’d try the scripts on batches of prospects, document the results, and improve them over iterations.

I’m eager to see how the usability tests go, and figuring out what works well and what doesn’t work. I’ll share lessons learned after, of course. I’m excited to learn from this experience more first-hand as a moderator. Add Usability Tests to the list of experiences thanks to startups and entrepreneurship!

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