Skip to main content

Learning from Hacking My Writing Style for 15 Posts

Wasn’t long ago when I hit my 100th blog post, and I decided to hack my writing style with 15 posts 300-words or less as well as test post frequency.

At the end of the exercise, some thoughts:
  • 300 words was arbitrary, but it was a test for effectiveness and readability (my “MVP”). During the 15 posts, I’d write full drafts (~400-500 words) before trimming. After 30 minutes, I’d get to sub-400, and painstakingly carve potentially good content to get to 300. I’ll opt for 400-word limit moving forward with judgement.
  • I thought posting twice weekly would boost readership. It does… kinda. Multiple posts are great especially with sites like Atlanta Tech Blogs which showcase the latest posts from startups and entrepreneurs; however, I get “organic” traction just fine with daily social shares.
  • Two posts weekly is tough for me. Inspiring content is the challenge. More than twice a week would be unsustainable for me at the moment. I’ll still do two-a-weeks till October.
  • Friday, Saturday, Monday aren’t great times to share at 11AM or 2PM. I’ll gather data from Google Analytics later. For now, anecdotally, the best days to post on any outlet (LinkedIn, Twitter, and Facebook) are Wednesday, Tuesday, and Thursday (in order).
  • I love how Hypepotamus shares a post multiple times a week socially. Before, I did one social blast per post, but realized I was missing opportunities with multiple shares. Now, I share a single article several times citing quotes from the article on social media outlets — each day for a week after the initial post. I get more residual Favorites, Shares, Retweets, Comments, etc.
I’m always looking for ways to improve, and this was a great exercise to improve my writing and overall communication skills.

What are some other ways I could change up my writing style? Any other recommendations on writing style or what blog/ writing styles you’ve enjoyed reading?

Comments

Popular posts from this blog

You Make Time for What (and Who) Matters

I’ve always been a big proponent that you make time for the things and people that matter. Sounds simple, right? Then, why do so many not implement this better in their lives? Let me take a moment to recognize this more explicitly.
I touched on Laura Vanderkam’s TED Talk “How to Gain Control of Your Free Time” in last week’s post. In it, she shares a story of a woman who had a leak in her home. Coordinating with plumbers, and getting everything resolved, the woman estimated that it probably took seven hours of attention. That’s seven hours of “stuff” the woman hadn’t planned on doing. If you were to ask her (or most anyone) to find seven hours in the week before, she’d have told you, “heck, no, I don’t have seven hours. I’m busy!”
I was thinking of Laura’s talk in conjunction with Jacob Christensen’s How Will You Measure Your Life. Specifically, I’m aligning “making time” with Christensen’s Resources-Processes-Priorities framework. We make (process) time (resources) for the things th…

Vertical SaaS? Horizontal SaaS? It’s All News to Me

Not sure why, but I have only recently heard of a term called “Vertical SaaS”. Okay, there’s also “Horizontal SaaS”, too. Based on some light research, looks like vertical SaaS is also a growing trend and the number of companies fewer than horizontal SaaS providers.
Vertical SaaS borrows its moniker from the concept of vertical integration whereby there is more control over a supply chain from raw materials to point-of-sale. Here, vertical SaaS companies focus on a niche market (industry) offering a solution that enables more process control.
Horizontal SaaS providers get really good at a particular offering, and widen their market to reach scale. Their focus is on breadth of market, and thus, its sales and marketing strategies can require more resources.
Many vertical SaaS companies (such as Veeva Systems, Guidewire, Fleetmatics) are doing well usurping legacy systems of traditionally slow-tech-adoption industries. Here, vertical companies develop a best-of-breed product, and focu…

Leadership Take-Aways from Two of NCAA’s Most Successful Coaches

On my recent Delta flight, I read an interesting leadership article in Delta’s Sky magazine – the feature piece being an interview of two of the NCAA’s most successful coaches – Coach MikeKrzyzewski (Coach “K”) of Duke’s men’s basketball team and Coach Urban Meyer of Ohio State football with five and three national championships, respectively.
Given these two coaches’ storied careers, their leadership has incredible sustainability. Here are my take-aways from the article: Both coaches took leave of absences in their careers due to medical concerns. Their successes cultivated deeper motivations to win exacting significant physical, mental, social, and emotional tolls. After stepping away, however, each returned to coaching posts to continue winning ways, but implemented mechanisms and understanding to keep themselves in check. Take-away: To operate in peak form like their respective teams, leaders, too, need to ensure self-maintenance.The interviewer asked the coaches about social medi…