Skip to main content

Downward Trends of MVPs

At Body Boss, we built features on feedback that coaches would buy and be more engaged, but we didn’t see upticks in conversions once features were built. Instead, sometimes, the best customer discovery occurs when you’re actually testing an MVP – minimum viable product.

I’ve been working with several startups since Body Boss and each claim to be building an “MVP”. But instead, they’ve overbuilt their products adding complexity in features and user experience.
From these “MVPs”, I’ve noticed common trends leading to poor adoption and significant rework:
  • Developing an MVP in silo. By nature, entrepreneurs believe they know the “right way” to address a problem, so they starting building their vision. However, the right way may only address the problem for a few versus a mass market. Building an MVP alongside customer-partners from the beginning mitigates risks of missing bigger opportunities or building unwanted features.
  • Inability to adapt hypotheses and approach. Entrepreneurs can be extremely bullish in their beliefs of what is right, resisting the pull of the market. This can be a terrible trap where the market isn’t listened to. If they aren’t heard, they won’t buy.
  • Focusing on one side. In startups with two markets (think: Uber, Airbnb with supply and demand), it’s hard to successfully recruit one market without the other. There is no “chicken” or “egg” in priority anymore. Yet, I’ve seen too much effort focused on one side, while the other is ignored.
  • Building too much, too soon. A startup should evolve as the market evolves and matures. However, many entrepreneurs try building their visions of grandeur on Day 1. As a new startup, there’s a high level of education for the market and low degree of trust. Building too much early on can overwhelm consumers (bad experience!) and potentially dilute the startup’s value proposition.
What are your thoughts of customer discovery via an MVP? What trends have you seen when building an MVP? How have startups over built MVPs that you’ve seen and the problems that have come about?

Comments

Popular posts from this blog

You Make Time for What (and Who) Matters

I’ve always been a big proponent that you make time for the things and people that matter. Sounds simple, right? Then, why do so many not implement this better in their lives? Let me take a moment to recognize this more explicitly.
I touched on Laura Vanderkam’s TED Talk “How to Gain Control of Your Free Time” in last week’s post. In it, she shares a story of a woman who had a leak in her home. Coordinating with plumbers, and getting everything resolved, the woman estimated that it probably took seven hours of attention. That’s seven hours of “stuff” the woman hadn’t planned on doing. If you were to ask her (or most anyone) to find seven hours in the week before, she’d have told you, “heck, no, I don’t have seven hours. I’m busy!”
I was thinking of Laura’s talk in conjunction with Jacob Christensen’s How Will You Measure Your Life. Specifically, I’m aligning “making time” with Christensen’s Resources-Processes-Priorities framework. We make (process) time (resources) for the things th…

Leadership Take-Aways from Two of NCAA’s Most Successful Coaches

On my recent Delta flight, I read an interesting leadership article in Delta’s Sky magazine – the feature piece being an interview of two of the NCAA’s most successful coaches – Coach MikeKrzyzewski (Coach “K”) of Duke’s men’s basketball team and Coach Urban Meyer of Ohio State football with five and three national championships, respectively.
Given these two coaches’ storied careers, their leadership has incredible sustainability. Here are my take-aways from the article: Both coaches took leave of absences in their careers due to medical concerns. Their successes cultivated deeper motivations to win exacting significant physical, mental, social, and emotional tolls. After stepping away, however, each returned to coaching posts to continue winning ways, but implemented mechanisms and understanding to keep themselves in check. Take-away: To operate in peak form like their respective teams, leaders, too, need to ensure self-maintenance.The interviewer asked the coaches about social medi…

My Life-Defining Moment Happened When I Failed to Make Varsity in High School

Ever stop to think about who you are? What makes you tick and tock? How about what you truly enjoy and what you’re good at vs. not good at? Or what/ who has shaped you into the person you are today?
I’m at this stage of figuring out whether to continue independent consulting while iterating on ideas for the next startup or take on some full-time employment (consulting, product management, or otherwise). My recent post about my daily/ weekly schedule was an interesting exercise in stepping back and recognizing what I’m actually doing in a day, and made me really think at the macro level.
In one of my recent reflections, I thought about defining moments in my life. One of those watershed events that truly transformed me was my failure to make the Varsity soccer team in high school. I won’t rehash the whole story here – shared the story almost a year ago in my post titled “Getting Through Dark Moments and the Most Vulnerable Story I've Ever Told Publicly”. It’s this moment that I w…