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Showing posts from April, 2014

Staring Into the Entrepreneurial Crystal Ball: Foresee Your Doom

Rebekah Campbell knew at the beginning that the original plan for her tech startup wasn’t going to work. Yes, even before launching. Campbell is the Founder of Posse, the app where the community of your friends share recommendations and favorite places.
Campbell recently shared her experience on the New York Time’s blog – “When Plan A Doesn’t Work”. She had received funding for her loyalty app, to put it simply, but from the get-go, she knew that it would suffer. In fact, it crystallized as she forgot to download the loyalty app her hair stylist told her about after her appointment. She had focused so much attention on the merchant side, but didn’t think much around user engagement.
In many businesses, products and services actually cater to more thanone user beyond your actual customer. Campbell’s experience is reminiscent of Body Boss, and how the two user groups we had to cater to – coaches/ trainers and players.
Some key take-aways from Campbell’s piece: Step Into the Shoes of Yo…

Practicing Biz Dev Whenever, Wherever... For Instance On Match.com

So this is kind of funny… you’re about to read a blog post about online dating from my past and current experience. This is going to fun to share.
With the recent announcement about Body Boss, I’ve been gathering my thoughts to figure out my Next Move. While doing so, I’ve also jumped into the online dating pool. (Shh, don’t judge me.) When I’ve told this to others, people are really, really curious why I’m on there. I’m not sure if that means people don’t think the internet would embrace a virtual me or because I’m so great in real life (“IRL” for you non-online dating folk). I’m hoping the latter.
In any case, I’m finding myself applying so many of the entrepreneurial ninja skills to work on my Match profile. I thought it’d be fun to blog about. It’s funny because business (relationship) development in this case is much different than approaching coaches and a lot more attractive for the most part. So what are some take-aways? Let’s go.
First, online dating apps are like sales chann…

Moving On From Failure is An Exercise in Humility

Last week’s post about the hiatus of Body Boss received a lot of good, supportive feedback – 21 Lessons from Failure. That was interesting to me because it wasn’t a letter to the world about the close of Body Boss as much as it was about a learning opportunity. Instead, I wanted to follow up the lessons learned with a personal letter, but I didn’t know really how to begin. However, I believe a serial entrepreneur has just given me the spark with his one simple question: Does humility factor anywhere in terms of your lessons learned from Body Boss? Absolutely!
Body Boss has been incredibly humbling for not just myself, but for the whole team. Body Boss has helped me realize the hardwork needed to build a successful business and what it means to build a brand you can be proud of. We started Body Boss full of confidence, energy, and lofty goals, but we have to balance that with a healthy dose of humility. Yet, in a lot of ways, confidence and humility aren’t necessarily on opposite ends…

At The End of My 2.5-Year Startup Roller Coaster: 21 Rough Lessons Learned from Failure

Yowza, starting a startup from nothing is wicked hard. After 2.5 years at Body Boss, my team and I have been riding the startup roller coaster with high highs and low lows. Our ride has been one of the most frustrating, stressful, challenging, and rewarding experiences of our lives. A ride that sadly stops here.
We aimed at curing time-consuming spreadsheet madness and bringing intelligence into a world where technology feared to go before – the gyms of high schools, colleges, and the like. We made pivots to our dream, but sadly, we won’t be continuing further. Our market is incredibly young, and though growing, does not provide a sustainable operation for the foreseeable future. So as it stands, we'll be supporting Body Boss as it is today, but unless/ until the market matures, we won't be building out new features or spending heavy resources on marketing at this time. 
As they say, you learn more from failure than success. And boy have we learned… If you’re looking to start…

Wow! Your Free Trial Is TERRIBLE! (Did I say that out loud?)

How many free trials have you ever started and then never used again outside that first sign-up? How many free trials did you use, and then you were just floored by the value or what you could do that you signed up as a paid user? Or maybe you just continued your free account?

David Cummings just posted a post "Time to Wow" on his blog touching on free trials, and implicitly, their true purpose. In it, Cummings actually references another article by a blogger named David Skok -- "Growth Hacking Free Trials: Time to Wow! is the key to success".

So let me touch on this little subject with some anecdotal evidence:
"Wow" can be facilitated with ease of set-up. I touched on the ability to quickly get set-up in "Who's poised to profit in this fragmented, online dating world of startups?" But if you can get set up quick on  a free trial, the easier and faster users can use and love your app. You can use things like social media sign-ins (i.e. Faceb…