Skip to main content

Posts

Showing posts from February, 2014

Neo Moments: Seeing the world in a new way... not necessarily in green numbers

I'm not sure if I've mentioned my Neo Moment with you, my blog readers, but I wanted to talk about it and perhaps you'll have your own. The Neo Moment, to me, is this enlightenment and awakening of Neo, the protagonist in The Matrix. In the Matrix, there was a time when he was resurrected in the first movie, and he woke seeing the world for what it really was. At that moment, he stopped hoping and thinking he was The One, and just firmly knew he was The One. As he awakened to the world around him, he saw the Matrix in all its green numeric beauty.

My Neo Moment lasted a bit longer than a few seconds, but it was a moment where I started seeing the world much differently. It was when I started living life how I wanted to while also looking for ways to improve the world. To me, it was a moment where I started questioning normal, old-school conventions in favor of more... shall we say, "disruptive" ways of doing things. In many ways, it was my moment where I started…

Four Ways People Think. Know Yours to Be Boss

(image from http://www.onlinecollegecourses.com/wp-content/uploads/2012/06/Expressing-Yourself-Avoid-Looking-Like-a-Poor-College-Student-300x222.jpg)
You ever see someone who is just wildly successful at whatever YOU’RE trying to be, and then you want to just emulate everything that person does? However, you’re not able to keep up, or you aren’t able to make it work the way you were hoping? Yeah, so that happens to me, too. And so now, this brings me to Inc.com’s article by Geil Browning “The Brain-Based Secret to Getting More Done”.
I’ve been told I’m like a machine sometimes when I work, but I know others who are just absolute freaks when it comes to productivity. As much as I want to be as successful or more, I know that I have to carve my own path. I want to change the world, sure. But for me to be able to do something as simple as, say, blog everyday like I know David Cummings can do, I know it’s just not something I can (or will) keep up with. Just like working out, I’ve gotta f…

Evolution to Kick @$$ Conferences

This past weekend, the Body Boss team and I attended the Glazier Football Clinic in Atlanta. Last year, over 1,800 coaches – primarily high school and from the southeast – congregated to attend some great speakers (including Georgia Tech’s Director of Player Development John Sisk) and check out some of the latest “toys” vis-à-vis vendors like us. Oh, and like all conferences, it’s also a bit of a high school reunion for these coaches to see old friends again on an annual basis. I wrote about the experience in the post “Spreadsheets SUCK! No, really, see what Coaches wrote…
Last year, we attended this clinic and a few others, and we admittedly didn’t have some important features in Body Boss. We heard it over and over again from coaches asking us, “Do you have an app?” (We had a mobile web app.) “Can you still printout group workouts?” (No, just individuals.) “I have younger players so we don’t strength train.” (Well, you can sorta do body weight tracking…)
This year, we were able to…

My New Year's Resolution: To Kill It at Conferences and Clinics

Alright, so it's 2014! Happy New Year! Okay, we're a little belated...

Into Year 2 now for Body Boss (since launch), and it's Go Big or Go Home time.  Since we launched last year, we found conferences and clinics are really great platforms for us to market and sell Body Boss.  Especially for our target audience, the big clinics occur in the late winter months into the early part of summer. In fact, we've got a big Coach's clinic this weekend for mostly high school football coaches throughout the southeast for the Glazier Football Clinic.
Preparation can really set yourself apart and really be a great marketing and sales diving board if done well.  So here are some tips and pointers for you as you think about heading to a conference either as an exhibitor or just an attendee...
Conferences are rarely where dollars are exchanged.  Yup.  If you're looking to close a lot of deals, they're not going to be at those exhibitor booths.  Instead, they may happen at a…