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Showing posts from August, 2012

Reverse Logistics and Supply Circles: The Manufacturer's Competitive Advantage

Today, I am excited to introduce to you Max Moriarity as a guest writer for today's post.  Max provides an interesting  perspective on Reverse Logistics (RL).  All too often, I hear of RL as a pure service-related play.  However, Max shares good insight on how manufacturing companies can leverage the RL supply chain as a competitive advantage.  

This is a snapshot of manufacturing as a grand industry(-ish), but as I pointed out in the RL blog post earlier this month, some companies do redeploy returned assets into other programs.  And in some instances,  companies are able to harvest parts (a.k.a. parts reclamation) from returned product to be used to refurbish other products (i.e. refurbished phones from the earlier article).  This is a huge cost mitigation strategy and an area flourishing in the high-tech industries especially.  Before I get too excited, here's Max:

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McKinsey rel…

Excuse Me, Your Reverse Logistics Is Starting to Smell

Irv Grossman, VP of Supply Chain Operations in Chainalytics, wrote a very interesting article regarding the similarities between fishing and Reverse Logistics.  If you haven't had a chance to read it, go ahead and take the time to read it first (here) and then come back.

What I've seen, as has much of the industry, is a growing focus on the Reverse Logistics side of the supply chain.  Reverse Logistics (RL) is the inverse of Forward Logistics (FL) where RL encompasses products from the consumer back upstream.  In contrast to FL, RL can embody much more complexity as it's dependent on potential failures (think: general buyer's remorse, warranty, insurance, etc.) in addition to the lead time associated after new product launches.  (FYI, there's more reason it's very complex -- I'm being kind and simplifying to a couple main points.)

As Mr. Grossman points out, cycle times from receipt to disposition of assets once the assets have re-entered the supply chain ar…