Skip to main content

Posts

Consulting as a Means for a Product and Business

A friend recently asked me about starting a business/ building a product as a side hustle to a full-time gig vs. consulting as the gig to reveal a business opportunity. Given his personal life, building a business as a full-time gig could be extremely risky without strong revenue upfront. The potential flexibility of consulting, however, could income, flexibility, and market insight.
I’ve had experience doing both with Body Boss and 5 Points Digital (5PD), a consulting company – as a side hustle to a full-time gig and with consulting to find the next big move.
Thoughts on pursuing consulting as the means to an end: ·Consulting is a great way to learn of problems, design solutions, network, and test market interest. Companies (startups, big corporates, etc.) serve markets with solutions at scale. Consulting is akin to a one-off solution for a singular client. Products are then extensions of solution for greater scale. ·Practice asking questions to understand situations and uncover probl…
Recent posts

Starting Your Career or Seeking an Internship: Seek Answers Where You Have the Most Questions

I met with a young college student recently to talk about how best to utilize the summer – specifically, internships. 2018 marks 13 years since I started the co-op program at Georgia Tech. Since then, I have been fortunate to pivot my career to what I do (and love) now including working with young interns.
My tips: Early years (college, pre-college, early 20s, etc.) should be geared towards learning. Most students do not have much real-world working experience. Yet, our lives beyond college means we must work to constantly put food on the table. Prioritizing learning early on enables students to identify what one enjoys early on, as well as what one does not enjoy.Be courageous – it’s okay to fail. It’s advantageous to build a foundation of putting one’s self out there (e.g. reaching out to idols, learning to code, etc.). Being courageous even “a little bit” can create a habit for the future.Seek answers where you have the most questions. In the case of the student, she was considering…

Reflecting on 2017 for Entrepreneurial Ninja (Blog)

Happy new year! As is customary for so many, the new year calls for reflections and resolutions. Naturally, this means reviewing 2017 in the year of this blog.
Top posts from 2017: ·You Make Time for What (and Who) Matters ·24 Lessons I Learned from Meeting 100 Strangers in 100 Days ·Key Take-Aways from Howard Schultz: Turning Starbucks Around
Post from previous years that were still popular in 2017: ·Vertical SaaS? Horizontal SaaS? It’s All News to Me ·My Life-Defining Moment Happened When I Failed to Make Varsity in High School ·Role of Startup Advisor
2017 was a productive one for me with 104 posts published. I’m going to start out 2018 publishing once weekly. There’s been a lot of changes at work, and I think there are good entrepreneurial posts upcoming. However, I want to focus creative resources for this first part of the year.
Stay tuned for great things ahead!

With the New Year Comes Worry

This just in – I’m worried. In my head, I actually said it, “This just in – I’m troubled.” This is a more personal post. (Arguable to say all of my posts are personal posts.)
I’m staring at the new year. Then, I’m staring at the work in front of me at SalesWise. Then, I stare at the glimpse of a life I aspire to achieve. Then, I stare at the reality. In many ways, they’re all in conflict. They’re not wholly exclusive from one another.
I’m thinking about the life I aspire for, but it comes at a substantial cost today with no promises of the future. How do I build a company worth a damn, and still meet (let alone exceed) the expectations of others around me?
I’m worried. I’m troubled.
Coming soon is my birthday. But more importantly, there is time passing by that I also realize is shared with others, like a girlfriend. I can sacrifice some of my time, but at some point, I am now expensing others.
Life won’t slow down. As much as I want to do certain things, visit certain places, bu…

Book Review: The Subtle Art of Not Giving a F*ck

F*ck. Grabs your attention, right? Leave it to Mark Manson, then, to write a book titled, “The Subtle Art of Not Giving a F*ck”. Call it another “self-improvement” guide to attaining that oh-so-happy-life. Except Mark does so dropping f-bombs. A lot.
As I wrote a couple weeks ago in Frustration from Nothing, the book started to resonate with me from the first chapter. The point in that post and in a recurring theme of the book was being happy with the present – not always striving for more.
Some good tidbits of wisdom in the book: Less about not not giving a f*ck. More about giving the right f*cks. That is, giving f*cks too often and for everything is a waste of time and creates unhappiness. Instead, Mark espouses giving f*cks about the things that matter.Giving the right f*cks requires recalibrating one’s value system. Values are easily said, but more difficult to live and take action of. What one does a conscious decision made and in accordance with one’s values. If actions and word…

Video for Designing Website Content Flow

I came across this video from Moz “Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday”. I thought it was a good short video on designing a page to cater to the needs of a web visitor. Too often, content is buried or scattered throughout a page. This video does a good job of describing how to easily and effectively lay out a page.
A couple of the key questions that should be answered and considered are: What is a web visitor searching for?What are other intentions of a web visitor? What priorities? Based on the priorities, a web layout should flow from satisfying the primary intent first – at the top of the page. As the page scrolls, then, layout content accordingly.

Check out the video.

Web Forms: What to Ask For

Creating an effective landing page (or website for that matter) can be both art and science. Landing pages are used to test interaction and interest in a product or service. They are used to iterate towards higher conversions (whatever the call-to-action (CTA)).
The art of the landing page is the combination of several characteristics including images (or, literally, “art”), copy, call-to-actions, and user forms. It can be difficult to determine the right detail. Thank goodness for variant-testing from services like Landing Lion and Unbounce.
For today, I’d like to hit home on key aspects of the user form as it is oftentimes the critical step of conversion. Know the audience. As in any marketing, product, or sales initiative, knowing and understanding the market is critical. It’s step one. Knowing the audience enables a landing page builder to employ the right semantics & style and ask for the right data points.Ask for what’s needed. Per Eloqua’s benchmark data from 3Q 2011 (see im…